Direct Mail Sample #1 (SYNERGY Program):
Can this letter make a difference in the life of a struggling student?
Yes – IF you take the time to read it.
In your busy life, I’m sure that most letters are skimmed and thrown away in the first few seconds of reading. And that’s where this letter will fail our student… if you never take the time to read it.
This letter introduces you to a very successful program. A program for teachers that will help our student get the education he wants, needs and deserves.
Professional Learning Board, one of only six companies selected as education partners by the National Education Association, is proud to present:
The Synergy Program – a program that transforms good teachers into great teachers.
What is the difference between two students who have similar financial and racial backgrounds as well as similar ambitions for their future? Why is one of those students motivated to continue their education and graduate from college while the other decides to go right into a job that leads him no closer to his aspirations?
The difference is what happens in the classroom. Bill Gates knows that. He understands what motivates young minds to greatness. In his words, “The defining feature of a great education is what happens in the classroom. Everything starts from that and must be built around it.”
Teachers are the motivating force behind what happens in the classroom. The Synergy Program is the motivating force behind those teachers. In fact, 97% of teachers who complete the program recommend us to their peers. Yes – it’s that good.
Our programs motivate teachers.
Our teachers motivate students.
Our students continue their education.
Our teachers continue our programs.
Call the Professional Learning Board today to see how you can help us introduce more schools to the Synergy Program.